Ben Tabai is the Founder/CEO of Amaryllis Apparel and established the brand in 2014 as a women’s wholesale clothing business. In 2019, the company branched out into e-commerce to sell its clothing directly to consumers. Ben initially started the brand after hearing that his wife wanted cute outfits for everyday wear at affordable prices. Amaryllis Apparel is his vision for bringing easy-to-style and easy-to-wear clothing to all women at prices that are budget-friendly.